Safety first and foremost
Nidus is a forward looking brand in a notoriously conservative field. Businesses that, for most of us, live below the radar but have a critical impact on our daily lives, especially at work.
We helped them re-name in order to stand out better, created a contemporarily classic identity and a flexible tone of voice with a lightness of touch and a personality that immediately identifies them.
We moved them away from the prevalent blue palette of the sector to a vibrant orange red and a rich palette of contemporary colours.
We helped them express their mission and purpose and distilled that into a slogan that both describes what they do and sets out their mission succinctly.
Illustrating best practices
We used two illustration styles to bring a touch of humanity and personality and to demonstrate simply, the processes and procedures that Nidus use daily to help keep their clients safe.
Every picture tells a story and a simple diagram carefully executed can clarify and reinforce important messages quickly.