Rocks that don't cost the earth

Mimoke is the brand for girls who want to rock a rock that hasn't come from a conflict zone, been mined by kids or exploited workers, damaged the local environment or funded terrorism.
For Mimoke we create a distinctively simple identity and an exuberant tone of voice which is helping them to evolve into a brand that celebrates life, love, romance and a respect for the world around us.


Girls just wanna have fun

Social Media is simply essential and working with the client's social media team, we helped create a vibrant social style to showcase their attitude as well as their products.
Simple sexy visuals and a cheeky writing style, beautiful people and beautiful feelings are key to developing the brand, giving it a clear voice and a passionate point of view.