e-shopping for wellbeing.

Labotique was the result of a transformation from a rather homely parafarmacia that was struggling to compete with bigger, better known businesses into a more personal, more relevant lifestyle brand with a strong health and wellness editorial at its heart.

Building on the strengths of a loyal customer base and recognised expertise we revealed a much clearer brand personality that hadn't been so obvious before.


With a compelling positioning strategy, a new name and visual language defined, we created a logo and graphic styling, e-commerce website and retail and promotional applications.