e-shopping for wellbeing.

Labotique was the result of a transformation from a boutique parafarmacia that was competing with bigger, better known businesses into a more personal, more relevant lifestyle brand with a strong health and wellness editorial at its heart.

Building on the strengths of a loyal customer base and recognised expertise to reveal a much clearer brand personality that hadn't previously been pushed to the fore.


With a compelling positioning strategy, a new name and visual language defined, It was time for a logo and graphic styling, e-commerce website and retail and promotional applications.