Ferrokey - The house of your house
We helped Ferrokey rationalise the work they had undertaken over the past few years and identified the elements that were working for them, those that weren't and those that could be effectively developed and improved.
Their logo had been recently designed but there were some difficulties in how it was being applied. We made some small adjustments and established some basic usage guidelines including, for most applications, using it on the grey background whenever possible to make it stand out in the best way.
Key developments were the redesign of the fascias of their large network of shops, redesigning the interior signage system and the transformation of their existing ambient graphics into useful and striking visual devices to help navigation around the shops.
La casa de tu casa
The store fascias relied heavily on their distinctive green colour and the application of ambient graphic illustrations which led, over time, to a confused and cluttered appearance. We reduced the amount of green to just highlights and used a richer deeper grey to give them their own space and help them stand out in the clamour of the high street.
We also worked with Ferrokey to develop their e-commerce and website in line with the physical shops to reinforce the overall brand design and promote consistency across all platforms.
All graphic touchpoints and in-store communications have been redesigned to reflect the brand and better communicate with Ferrokey's customers old and new.
Bags of bags
Once we established a graphic style for the brand we designed out a wide range of applications that reinforced the look and feel, maintained visual consistency and enabled Ferrokey to stand out in a fun, intelligent way and optimistic manner.